Sat 10 Sep 2005
The first step we decided to take toward a Russian language evangelistic site is a test; a Google test.
We’ll run ads on Google for two weeks pointing to this site, “GodLovesRussia.com“. We’ll see how God uses it. (And we’ll change the domain name to something more appropriate to Russian speakers in Ukraine, Belarus, Moldova, Krgystan, etc.)
The English equivalent is here, “GodLovesTheWorld.com“.
Now, this type of approach runs counter-intuitively to how we would normally communicate with people. There is no pre-evangelism, no sensitivity to today’s post modern students’ thought, no options other than, “Yes, I’d like to accept Jesus.”
Yet, God has used this one approach to bring a higher percentage of visitors to indicate a decision for Christ than any other approach Campus Crusade has tried.
If this works, it simply means our job of producing an evangelistic site will be easier. The work of advertising the site and growing a network of email volunteers to respond to the site’s visitors is still ahead.
