Sat 18 Mar 2006
Have you seen the Nationwide Insurance Company’s recent ad campaign? “Life Comes At You Fast” is a nifty way to involve customers and potential customers. You send them a photo and a headline from your life, and they display it at Times Square (presumably on the jumbotron monitors). In the process you give them your name, address, and possibly your phone number. Not a bad exchange. I almost gave them my phone number, as they promised to give me a reminder call for when my picture would display at Times Square, but I caught myself just in time. Even so, it all seems like a fair rate for the exchange of my personal information. Flatter me, and I’ll let you sales-call me. Everyone has their price.
If you are in Times Square, or watch a Times Square webcam, you can catch a fleeting glimpse of Andrew and me at this time:
March 20-24, 2006 at 4:54:30 PM EST.
I’m not sure if this means the ad will run on five consecutive days or whether it may happen to run at that time on any one of those five days. I’m sure Nationwide would like me to watch and find out.


March 18th, 2006 at 2:34 pm
cool!