EveryStudent.com sees about 300,000 visits per month. Some months are less, some more. This is exciting, but what is even more exciting is that visitors respond in faith to Jesus when they are on the site. About 1% of the visitors to EveryStudent.com indicate a decision to trust Jesus while reading the site.

“What would it take to get 1 million visits a month?” has been CCCI leadership’s most recent question to our team.

Getting 1 million visits a month is very possible if we advertise extensively on Google, Yahoo, and MSN. In one of our recent advertising campaigns we saw 500,000 visits in one month. It would not be extremely difficult to simply increase our advertising spending and increase the number of visitors to the site. (God is always working in peoples’ hearts. The more of them we can invite to our site when God is stirring their hearts, the better we can serve them with the message they need to hear!)

Only it’s not quite that simple. Our goal is not to reach just anyone with this message. We want to specifically connect with students. Our email volunteers have committed their lives to connecting with students, all of our communication is geared toward students, and our passion rests in seeing God work in the lives of students. So we don’t just want 1 million visits from the general English speaking population, we want 1 million student visits each month.

That is a much more challenging goal.

This is where social networking sites, like Facebook, come into play. We hope to enlist the help of CCCI’s volunteer student network, along with our university campus staff members, to run ads on Facebook pointing to EveryStudent.com. Given that almost every university student has their own Facebook page, we think running ads there will help us connect with students.

We’ll keep you posted on how this goes.

In the mean time, would you consider creating a link to EveryStudent.com on your blog or website?

  Category: Ministry