Beyond The Ultimate website, featuring articles and streaming video from players and coaches who share their stories and talk about their faith in Jesus Christ

Beyond The Ultimate website

This Sunday, sports fans around the world will watch the ultimate game in professional football as Tony Dungy’s Indianapolis Colts face Lovie Smith’s Chicago Bears.

Athletes in Action, the sports ministry of Campus Crusade for Christ, has teamed up with both head coaches and several players to create an opportunity for them to use this historic stage to talk about their common faith in Jesus Christ.

Beyond the Ultimate is a new website featuring articles and streaming video from players and coaches who share their stories and talk about their faith in Jesus Christ. There will be a full page ad in USA Today on Friday for this site, and we have begun Google advertising for the site as well.

This also gave me a new project. Our follow up site, startingwithGod.com, will be the destination to which we point all the visitors who indicate a decision to trust Christ on BeyondtheUltimate.org. We added a new response form and have made an attempt at sending college students who have questions to our volunteer team that specializes in responding to students while sending other visitors to a more general group of email volunteers.

I had fun making these minor changes. It reminded me of the fun I had setting up this site, Hertzlers.com, a couple years ago.